What we do?

News-Lab offers an international press campaign service tailored to the needs of companies and organisations wanting to gain publicity for their products and services. The company has been set up by business specialists with many years’ experience of planning and executing successful press release campaigns.

News-Lab believes that any press campaign needs to have a strong news content to gain media attention. We also take considerable care in selecting the right audience for the campaigns to enhance the chances of success.

News-Lab is committed to a long term relationship with its customers through planning a series of campaigns. We take the time to learn about their business and their communications needs while we only charge on a per-project basis. This makes us affordable and cost-effective for even the smaller companies.

At the heart of our business are journalists who can tell a company’s story in the language that publications understand and appreciate. Press releases need to be written in a clear style that will gain the attention of editors. Information has to be credible and written in the correct language for the intended publication. At News-Lab we have journalists with strong technical and business backgrounds who can write to attract editors of trade journals as well as international daily newspapers.

Each News-Lab campaign covers writing, translations if required, media selection, selection of illustrations, distribution and follow-up. We can also provide these services separately.

News-Lab supports companies to communicate their messages clearly.