How we do it?

We like to work closely with our customers and keep them informed every step of the way.

Every campaign starts with a discussion: we get to know your business and find out what your needs are. Together we work out the best strategy; find the interesting story and select target areas and audiences.

Our experienced writers talk your people and prepare the press release. This way you get direct and open access to the journalists who are going to tell your story. Your press material will be written in a strong journalistic style that is newsworthy and credible to international editors.

We select the appropriate media including newspapers, magazines and journals from a database of over 150,000 titles. Importantly, we take the time to hand-pick the media so that your message reaches the people who need to receive it.

International press campaigns need to address audiences in their own language. News-Lab uses highly experienced, technically oriented, mainly native translators who can make sure that your message is understood clearly wherever that may be.

Any news story can be enhanced by a good illustration. We help you choose the right pictures to accompany your press release material. If required, we can also help you with original photography.

We place all the press release material to a webpage dedicated for your company designed for easy editorial use. There we maintain a library and archive of press release material and images.

Once the press material has been sent out by post, e-mail or fax we keep track of the progress of the campaign. News-Lab continues to report back to you as long as we get feedback.

At News-Lab we can offer the right tools to build successful press campaigns.