About News-Lab

News-Lab was established in late 2005 with the aim of offering cost competitive and effective international press release and related media services to companies.

With offices in Finland and the UK, News-Lab provides credible press campaigns that are designed to generate interest in the media world-wide.

Set up by communications specialists, News-Lab works closely with its customers to build knowledge in the media about its clients’ products, services and activities.

Company News

To read about the latest developments at News-Lab, please visit our news-pages.

The founders

News-Lab is owned and run by Anita Hautala, managing director, Kirsi Heinonen, project director and Elaine McClarence, editorial director. Between them, they have many years' experience of running successful, international press campaigns.

Anita Hautala and Kirsi Heinonen have strong business administration backgrounds in media communications. They understand what is needed to build effective, cost-efficient press campaigns that communicate with the right audiences for their customers.

Elaine McClarence, based in London, comes with considerable newspaper experience in daily journalism, having worked as a writer for the Financial Times as well as for weekly and monthly magazines. With a background in engineering, her experience spans most types of business, science and technology writing.

News-Lab Network

international press projects. In addition, it has links to other communications, export marketing specialist, multi-media, and marketing specialists in Europe.